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IP
Development and Commercialization
Universities and
research institutions are often torn between their mission to
advance discovery and knowledge and their need for revenue to fund
operations and grow the institution. Few of these organizations
have the commercial experience, expertise, proven processes and
infrastructure needed to effectively derive the majority of the
value created by research because internal efforts tend to be:
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Understaffed
and under-resourced
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Uncoordinated
and fragmented
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Reactive and
often driven by chance
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Focused on
mechanics of patent creation and legal protection
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Disconnected
from the needs of industry and the marketplace
Altreya works
with clients to maximize the commercial potential of their IP
portfolio to identify and further develop and/or commercialize
significant new technologies that fill unmet market needs.
The case study below illustrates Altreya's success with this type
of engagement.
The Challenge
Altreya was
engaged to evaluate a set of related patents in a client's
intellectual property portfolio to determine whether they could be
readily moved from an idea into a commercial opportunity, thus
addressing a significant market need.
The Solution
Altreya
determined that the size of the opportunity, in dollars, was
significant and worth pursuing. Altreya also found that
capitalizing on the opportunity was technically feasible and that
the marketplace would likely accept the proposed solution.
Further, Altreya found that the opportunity could be developed and
captured in a reasonable timeframe.
Results
Our client
invested in further protecting the intellectual property and
developing a commercialization plan that would generate
substantial revenues.
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