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Strategic Alliance/Partnership Planning
Companies poised
for growth face unusual demands in today's rapidly changing
business climate. Even the world's best organizations are often
not equipped to develop or enter markets in a timely and
cost-effective manner. As such, companies form strategic alliances
with other organizations, even competitors, in order to increase
speed to market, enhance their organizational agility and to
control costs. Altreya has been engaged to help companies define
the need for and negotiate the initiation of a variety of
alliances and partnerships that have allowed them to maintain and
gain market share in rapidly changing marketplaces. The case study
below illustrates Altreya's success with this type of engagement.
The Challenge
Three competing
technologies for retail product security have cost
consumer-packaged goods manufacturers hundreds of millions of
dollars each year in excess inventory costs. Improvements in the
efficiency of product authentication and identification along the
supply chain have been fragmented and ineffective in meeting the
global needs of both retailers and manufacturers. As retailers
moved toward an inventory management system which put the burden
of security on manufacturers, the need for a viable solution was
dire.
The Solution
Altreya's
principals worked with a small technology company in Ohio to
design a multi-dimensional "Intelligent Holographic Chip" that
could become a universal standard to meet the security packaging
and product identification needs of the consumer products
industry.
Our principals designed, developed and implemented an alliance of
consumer products manufacturers (Eastman Kodak Company, Procter &
Gamble Company, Johnson & Johnson and The Gillette Company) to
fund the development of a universal standard for security
packaging and product identification.
Results
Our principals
were retained to establish and manage a 501c-6 not-for-profit
organization (Consumer Products Manufacturers Association, Inc.)
that has successfully opened its membership to hundreds of major
consumer products manufacturers and retailers around the world.
Work to develop a universally accepted standard continues.
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